01 · The coast
Summers in the water.
Chef Gilberto Cetina was born on the Yucatán Peninsula. As a teenager he spent his summers on its coast, diving for conch and octopus and spearing fish with his cousins.
Mercado La Paloma · South Central Los Angeles
Mexican coastal seafood, seen through the lens of Southern California and Baja ingredients. Order at the counter.
Holbox is a small island off the northern tip of the Yucatán Peninsula. Its name is Mayan, and you say it hole-bosh.



01 · The coast
Chef Gilberto Cetina was born on the Yucatán Peninsula. As a teenager he spent his summers on its coast, diving for conch and octopus and spearing fish with his cousins.
02 · The boat
The ceviche they made right on the boat, from whatever had just come out of the water, is the flavor he set out to recreate at Holbox.
03 · The Mercado
With no formal training, he learned to cook alongside his father for fifteen years at Chichen Itza, the family's stall in Mercado La Paloma. He took over its kitchen in 2010 and opened Holbox in the same Mercado in 2017.
From the ceviche bar & the hot kitchen
Raw, cured and grilled: the dishes that change with the catch.










Wednesdays & Thursdays
Every guest at the counter is served each course at the same time.
The team
Chef / owner
Born on the Yucatán Peninsula. Learned to cook at his family's restaurant, Chichen Itza, before opening Holbox in 2017.

General manager
More than fifteen years leading restaurant operations.

Executive sous chef
Joined the cevicheros in 2023 and leads the fermentation program.

Sous chef, hot kitchen
With the family since before Holbox opened; the only one in the kitchen who gets the octopus exactly right.

Sous chef, ceviche bar
One of Holbox's first cevicheros, eight years on the bar.

Sous chef, tasting menu
The resident baker: the pan francés for both restaurants' tortas.

Front of house supervisor
Started as a server in 2024, sets the tone on the floor.

Front of house supervisor
More than a decade in hospitality.
Visit
Inside Mercado La Paloma, Los Angeles, CA 90007. Order at the counter.
| Monday | Closed |
|---|---|
| Tuesday | 11:30 am – 9 pm |
| Wednesday | 11:30 am – 9 pm |
| Thursday | 11:30 am – 9 pm |
| Friday | 11:30 am – 10 pm |
| Saturday | 11:30 am – 10 pm |
| Sunday | 11:30 am – 9 pm |
